The BCG Matrix Explained the Easy Way

The BCG Matrix is an assessment model in which products or business units are assessed on two aspects First, the relative market share that a

Designed to help with strategic long term planning, the Boston Consulting Group Matrix was created in 1970 to assess products on two dimensions

bcg model The BCG matrix is divided into four quadrants and is based on two parameters

bcg matrix BCG Growth-Share Matrix is a corporate strategy tool to analyze business units or product lines based on market share and the market growth