Attribution Theory - an overview

attribution  What is attribution? · Attribution refers to the practice of determining the role that any given channel plays in informing and influencing the customer journey Insert the attribution line Icon made by from @flaticon on the post or post comments

What is marketing attribution? Marketing attribution is the practice of identifying and evaluating marketing touchpoints that a customer encounters on their The fundamental attribution error refers to an individual's tendency to attribute another's actions to their character or personality, while

ˌætrɪˈbjuʃən · noun assigning to a cause or source “the attribution of lighting to an expression of God's wrath” “he questioned the attribution of the Facebook uses the delayed attribution model to inform marketers about their successes and their ROI As per this model, the platform will attribute any sale